How To Succeed With Affiliate Dating Sites – Part 1

Before we try to identify the best dating affiliate programs it might be worth reviewing what we mean by affiliate dating sites and the various types of programs and other options open to anyone thinking of expending time, energy, money on promoting sites.

If you're an experienced affiliate then you can skip the following summaries and proceed to the sections which list the dating site programs available to you.  They are categorised by niche or speciality so whatever your personal or business choice it should be possible to quickly determine the right programs for you.

Affiliate Marketing

Affiliate marketing is term used to describe the process by which an individual or business promotes or markets any company's products or services with the goal of generating sales which in turn result in commissions earned for the affiliate marketeer.  The business or individual who promotes in this way is known simply as an affiliate and the business or brand whose products he/she/they promote is known as the merchant.

The relationship between affiliate and merchant could be direct or through the services of an affiliate network.  Affiliate networks manage the affiliate programs for dozens or perhaps hundreds of merchants and at the same time provide detailed performance statistics for both affiliates and merchants.  They also provide the affiliates with tools in the form of text, banner, and other linking mechanisms.  They may also provide datafeeds and widgets which can greatly assist the affiliate in incorporating the merchants products into the affiliates' website(s).

Affiliates are paid commission on sales usually a month or more in arrears.  The commission total usually has to reach a threshold before the affiliate can expect any payment.  This gives the merchant time to check that the sales are genuine (no fraud) and final (no returns), and it also helps to streamline the administration for the merchant network.

White Label Dating Sites

White label is a term used to describe a product or service that does not have brand identity assigned to it. White label products can be bought in bulk under license, branded and packaged, then sold to consumers or businesses.

White label dating sites then are websites services that are provided by a company, but which are then promoted by affiliates or partners who put their own brand on the site. The white label company remains in the background providing all the technical and administrative support, while the partners or affiliates carry out all the site promotion. Sales generated from the subscriptions of site members are split between the two partners. Partners can be of any size ranging from individuals working on their own and in their spare time, to small businesses, and to large corporations who have a distinct identity in the market already and who want to add a dating site to their existing presence online.

Niche Dating Sites

Niche dating sites are those designed to cater for a common interest, racial group, origin, belief, occupation or some other aspect of a person's lifestyle which forms a strong and large part of their life and which therefore put them into an identifiable category. The idea of niche dating websites is that 'like attracts like', and that the common interest, background, or belief establishes a bond with anyoe who shares the same outlook.

This idea has been tested and proven many times and there are now hundreds of speciality dating websites. This makes them ideally suited for affiliates who want to join an affiliate dating program because the market much narrower and therefore there is less competition, unlike the general, all purpose dating sites which are much more numerous. If an affiliate already manages a website that is within a particular category then they have the ideal audience for the promotion of a dating site for that niche.

For example, if you run a business site, hobby site, or blog that attracts visitors who share an interest in keeping fit then it makes perfect sense to add links and banners that promote a fitness dating site.

How To Succeed With Affiliate Dating Sites – Part 2
How To Succeed With Affiliate Dating Sites – Part 3

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